Chapter 102: Grand Opening (1)
The grand opening of Shu Yan’s shop was on October 20th. Lao Hu, Chen Fei, and factory owner Boss He all sent flower baskets over. Lin Hui couldn’t make it in person, but also sent over a flower basket. Shu Yan bought 4 pairs herself. Eight pairs of flower baskets lined on both sides with a red carpet in the middle leading straight to the front door. In front of the front door, there was also an arch made out of balloons. The most eye-catching item was a large colored TV sitting on a table to the left of the front door and a bicycle leaning up against the table. These were part of the prizes for the raffle today.
In addition, Shu Yan hired six others to help her pass out flyers. Two of them right outside the shop – with one of them responsible for distributing the flyers and bringing the customers inside, and the other one helping with the raffle. The other four scattered over West City Nan Road and the nearby area. The goal was to let everyone shopping in the nearby area know that there was a new women’s clothing store here. These were all marketing schemes that were not yet in existence, and they had immediately caught a lot of attention.
Citizens of this country had always had the natural tendency to want to get in on the action. Seeing the crowd surrounding the shop had instantly attracted more people. Part of them were also here from seeing the flyers.
Different from most of the boutique shops, Shu Yan mixed and matched many sets of clothes and hung them up on both sides of the wall for all to see as they walked inside the shop. Many of the young women liked them instantly. All women liked to be pretty and also possessed the ability to spot what was pretty. Shu Yan’s taste in clothes, being decades ahead of them, she needed only to casually match the clothes to make them appear fashionable.
“This set of clothes look so pretty. Hey, Boss Lady, I have a yellow windbreaker at home, do you think it’d work with this set?” She liked the entire set but didn’t want to spend that much money, so she thought perhaps she could only purchase the top and the pants.
“Yellow? What kind of yellow?” The customer has a beige windbreaker in her hand and inside was a colorful shirt and jeans. The shirt was bright colored and wouldn’t go with any dark colored clothes.
“Something a bit darker than this yellow,” said the customer while pointing at a dress.
Shu Yan looked at where she was pointing and said, “This yellow… probably won’t work too well. But you can change the shirt out to a white one and would look very clean, it’d even make you look elegant.”
Shu Yan looked for a yellow jacket and laid it over the outfit to show her. “This is not the same style, but you can get an idea.”
Sure enough, it wasn’t as pretty as a beige windbreaker. The customer was now struggling with her decision.
And that’s how women were like. They might be thinking that they only needed to buy the inner layer of clothes, but after seeing the sets at the shop, they’d always feel that their own jacket wasn’t as good as the one demonstrated at the shop.
“You bought that windbreaker last year, right? You haven’t bought one this year yet. Why don’t you go and try this one on? Just buy this one if you like it.” Her friend next to her suggested.
“Alright, I’ll give it a try first.”
Shu Yan nodded and had Yingying take her to the fitting room.
The young woman’s friend has a stronger personality and didn’t like others following her and explaining things to her. Shu Yan got the drift and went over to take care of another customer.
Two fitting rooms weren’t quite enough, and there was a bit of a line outside. As more and more customers came inside, Shu Yan had to split her time between greeting the customers and manning the cash register. She never had a moment free time.
“Boss Lady, I will take this set.” The young woman, who had been struggling with her decision, came over with the entire set of clothing. The set was just too pretty. Once she had put it on, she was turned into a modern girl instantly.
“Sure, windbreaker is $69, top – $38, jeans – $45, that came out to be $152. We have promotional activities today. You already have three pieces here. If you pick one more, we can give you one for free. Plus, if you hit $200, you will get a $20 discount. It’s like getting five pieces of clothing for $180. It’s totally worth it,” said Shu Yan as she folded up the clothes.
“Eh… okay, let me take another look.” The woman was swayed right away.
“Okay. Fall is coming soon; you can take a look at the cardigans. It will also go well with this set. Then you can add a pair of black pants; they will go well with anything.” Shu Yan casually grabbed over a couple pieces of clothes to show her. “This is a cashmere knitted cardigan. Touch it, it’s very soft. Only $45. That would put you at $197. Take four pairs of socks and you will make an even $200. This pair of pants are $35 and it’s basically free.”
The woman thought it through. Sure enough, it was $152 already. She only needed to pay $28 and she’d have a cardigan, a pair of pants, and four pairs of socks. That was certainly a steal.
“Okay. I will take them.”