Chapter 103: Grand Opening (2)
After Shu Yan had finished wrapping them up, she gave her a receipt. “Take this receipt and look for the girl by the front door. You can poke a balloon for a raffle. Top prize today is a television. Good luck!”
The 21” colored TV cost Shu Yan 2,000 yuan. It was the grand prize. First prize was the bicycle; second prize was an electric fan; and third prize was a tea pot. After that, there were tops, pants, socks, etc. Socks made up the most of them. She got them wholesale specifically from a factory. The raffle was fair and that way the customer would always be able to win something.
Sure enough, even when they only got a pair of socks, the customers left with a smile.
A lot of the customers came after they saw the prizes on the flyers but were attracted by the clothes once they got there. Shu Yan had mostly picked the simple and elegant designs, and they’d fit most everyone.
“Boss, how much would these come out to be?”
“$384 total. Minus the cheapest one, comes to $364.” Shu Yan calculated the total quickly.
“This undershirt is $20?” The woman hesitated for a bit and asked, “What’s the second one from the bottom?”
“That will be this jean jacket – $45.”
“Then pick me something that’s about the same price as this jean jacket.” The second one from the bottom was $45 and the lowest was $20, that’s $20 difference between them.
This was a smarter woman. Shu Yan picked an undershirt of a better quality. “This one is $38. It’d look good on you.”
“Now we are over $400, I get $40 off?”
“For that, your total will have to be $400.”
The woman debated for a bit longer. “Okay, I will take this $38 undershirt. Boss Lady, $30 more off. Don’t forget.”
“Don’t worry. Since your total exceeded $288, you qualify for a member’s card. With this member’s card, you will be able to have 5% off on your next visit. And for each dollar you spent, you will receive a point. You can trade the point in for gifts. Would you like to get it?”
“Does it cost anything?”
“No. It is free with $288 plus purchase. If you are interested, please write down your name, age, and address. Even better if you can leave a phone number.” Shu Yan, once again, lamented how inconvenient it was without a cellphone.
After they had seen the first batch of customers off and Shu Yan just got a drink of water, the next batch arrived.
“Boss, can’t you just give a 10% discount?”
“I am sorry, that’s our rules for the promotion. You already have $90 worth. You just have to add something small to make it $100 for the $10 off. Whatever you choose is practically free.” Shu Yan picked up a hat and a scarf from the shelf and said to her, “What do you think of this hat? You can wear it when the weather gets a little colder. It’s only $12; it’s like having it for $2. It’s a steal.”
10% off might seem the same as 10% after reaching a certain amount, but they were very different. 10% off directly meant the customer could buy just one item and get the discount. If there’s a minimum purchase, the customer would have to hit that amount first. For example, if they already have $80 ~ $90 worth of merchandise, they would only need a little bit more to get a $10 discount. Most customers would try to look for another item, and it’d be difficult to make it exactly $100, so the customers would go over by a few dollars. That way they would have bought more and the seller could make a little more.
Just like buy 5 get 1 free. Many customers would feel that they were missing out if they only bought 3 items, so they’d buy one more in order to get that free one; that way they’d feel that it was a bargain.
These were all commonly-seen sales techniques in the future. Shu Yan fell for that a lot herself and now she could easily adopt them.
“Boss Lady, I will take these few. How much do they come out to be?”
“Boss Lady, how much are these socks?”
“Boss Lady, does this come in a different color?”
All of a sudden, Shu Yan was running around in circles.