Chapter 351: “Hurry up and come over. I think we have our designs for the new season.” (1)
Every family had cows and sheep over at the grassland and leather and wool were necessary materials for clothing. If they were to have a processing plant set up there, it would be very inexpensive for them and could help out the herdsmen there.
Their company had already sent their scouts over three days after Shu Yan’s call. After their onsite surveillance, their scouts determined that building a processing plant there was do-able and the location was not too far from capital city. They already have clothing factories at capital city and the processed products could be sent directly to capital city for production. The labors there were cheap. Costing half or even less than half of what would otherwise have cost them in City Nan or capital city. And, buying direct from the herdsmen also cut out the middleman.
Most importantly, the local government provided them with a lot of deals – the land would be free and no taxes for 10 years. Some local bank also reached out to them and offered no interest on their loans for three years. All in all, they would be building a leather and wool factory for free.
“We have already decided on moving forward on that and are in the processing of picking out the location. We can start the construction as soon as we decide on that,” said Hu Ruixue with a smile.
“What about the ranch?” The source was very important when buying wool and leather from the herdsman. For a company, it Wushuang important to ensure that there would be an abundant support of resources and not to have to worry about shortages. That being said, a big part of the reason that Shu Yan picked to build at that location was to help out the old village head and the others.
“Don’t worry. The village that you’ve travelled to will be one of our suppliers. Plus, we will be spending our specialists over to help improve them on scientific large-scale sheep raising.”
“When are we announcing our designs?” Shu Yan knew that all of the designs had been finished and even the samples had been completed. Production would begin as soon as there was final confirmation.
“That will take place before Mid-Autumn Festival, probably around August 20 or so. We have quite a few designs in the women clothing, some basic ones and a few that we will be pushing. Take a look at them when you get a chance.” Hu Ruixue had noticed that Shu Yan had exceptionally good eye when it came to clothing trend. Anything that she picked up would end up being super popular.
“Sure. I will take a look when I get back to my office.” Shu Yan did not decline her. She did have an eye for the future when it came to fashion trend.
Hu Ruixue picked out 12 styles that she said would be hits. Shu Yan looked at them and noticed that most of them were modifications of designs from foreign designers. All she could say was that they were plain and nothing stood out about them.
She called for a small meeting with both the designers and Hu Ruixue.
“What we are trying to do here is to build our own brand. Women’s clothing and undergarment are very different. Undergarment are for home use and comfort is the most important thing. It was alright for us to modify what we have seen on magazines. But doing the same for women’s clothing, we are just lowering the class of our brand.”
Hu Ruixue immediately noticed how serious this problem was. Perhaps their undergarments had been so successful their employees felt that they could just repeat what they had done before. She felt that it was alright as well. She had forgotten that women’s clothing and undergarments were very different.
Women’s clothing is outerwear. It would be fine if they only wanted to become an ordinary brand. Except that their dream was to become a luxurious brand, a light luxurious at the very minimum. If that was the case, then borrowing the concepts from foreign brands would be a smudge on their record. Worst case scenario, all the shows would refuse to work with them.
Hu Ruixue glanced over at the designers who looked gloomy. She didn’t chastise them. First of all, she made the same mistake herself. Besides, chastising them now wouldn’t do them any good.
“I have already contacted the advertising agency and they will be filming the commercials in a few days. We might not have enough time now. Should we delay our announcement date?” asked Hu Ruixue.